IRVING, Texas (Aug. 31, 2020) – The National Football Foundation (NFF) & College Hall of Fame announced today the rebrand of Football Matters as Future For Football. The cross-platform multi-media campaign has celebrated the positive impact the game has made on millions of players, coaches, administrators, volunteers, and fans nationwide since its debut in early 2018.
Future For Football will continue to celebrate the individuals, organizations and communities nationwide who positively impact or are impacted by the sport of football. The campaign’s new website is www.futureforfootball.com and people can follow along on Instagram, Facebook and Twitter.
“This year has been anything but ordinary and the game and communities at all levels have been faced with many challenges,” said NFF President & CEO Steve Hatchell. “However, we find ourselves with a very unique opportunity as some form of football will take place now through January 2022. Future For Football will highlight the amazing impact the game has, and will have, on all of us for the foreseeable future, and we are here to support the game in any and all ways necessary.”
Future For Football has become one of the key initiatives of the NFF for the last two-and-a-half years. Through its news bureau function and robust content, it has engaged many people who are part of the game, as well as the entire community that surrounds football, such as cheerleaders, band members, trainers, parents, media or any passionate fan who cares about the game. During that time, it has received more than 40 national awards for excellence in marketing and communications for its storytelling efforts.
For the next 18 months, Future For Football will identify and create original stories that celebrate and showcase the people and organizations playing in the fall and spring. For the immediate future, the campaign will delve into unique topics such as the impact of fantasy football, the popularity and influence of football video games, every day peoples’ stories and claims to fame around the game, little known facts about football, the intersection of pop culture and the gridiron, and football heroes.
Then in mid-2021, Future For Football will feature an initiative on why there has never been a better time to play. It will create engaging content through its news bureau function, public service announcements, advertisements and resources. It will help both the industry and parents at a national and grassroots levels understand why the game has never been better, and why has never been a better time to play – be it through more options to play and be a part of the game, as well as equipment and technique advancements that have made it better.