Lancers Unveil New Visual Identity

by | Jun 5, 2018 | Headlines | 0 comments

WINONA LAKE, Ind. – Grace College has unveiled an impactful, new look for Lancer athletics.

The Lancers’ revamped visual identity establishes a stronger and more modern feel to be featured on uniforms, courts, fields and apparel.

The new look was designed to create a connection between the historical identity of the Lancers while also bringing the brand into a new era.

The visual identity creates a cohesive look among the Lancers’ programs, constructing a more impactful and unique brand for Grace.

“We continue to strive for Christian excellence in all areas of our department, and the new Grace brand is no different. We look forward to the bold, new branding for the Lancers that will create excitement for the alumni, student-athletes, fans and community,” said Grace Director of Athletics Chad Briscoe. “We wanted a new brand that will add distinction to Grace for years to come, and we have been very pleased with the process. Thank you to Dr. Katip and the senior administration for their support throughout this process.”

The new athletics wordmark was created from scratch, featuring all-new lettering that evokes a robust, dynamic brand. The new “Grace” wordmark will be featured prominently on uniforms and apparel to establish a consistent look while being designed to work in all digital formats.

Each team also receives multiple program-specific marks, helping identify themselves among the collegiate landscape while also remaining congruent to Grace’s brand.

Athletics at Grace has grown dramatically in recent years, emphasized by newly constructed, top-notch facilities and groundbreaking success on the field of competition.

Since 2007, Grace has built an arsenal of new playing arenas, including the Manahan Orthopaedic Capital Center (basketball, volleyball), 1st Source Bank Field (soccer) and the Bernard and Linnie Key Track and Field Complex. The softball stadium is being rebuilt this summer as the Coach Phil Dick Field, ready for competition in the spring of 2019.

“Our goal during this process was to establish a unified and distinct look for Grace Athletics, which we felt was missing,” said Grace Assistant AD/SID Josh Neuhart. “It is important to be visually unique, so capitalizing on our Lancers’ brand was essential to that. We have an exciting future ahead of us in Lancer Nation, and this enhanced visual identity will give us a great step in that direction.”

The Lancers’ redesign was engineered by Mongoose Graphics (Denver, Colo.), an accomplished designer of athletics marks.

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